KANKAM-KWARTENG, C.; SARPONG, A. Key Account Management, Brand Innovation and Marketing Performance of SMEs. AFRICAN JOURNAL OF APPLIED RESEARCH, [S. l.], v. 10, n. 2, p. 516–536, 2025. DOI: 10.26437/ajar.v10i2.842. Disponível em: https://ajaronline.com/index.php/AJAR/article/view/842. Acesso em: 8 jan. 2025.