DUAH, F. A. .; KWARTENG, K.; MENSAH, A. O. Assessing Marketing Capabilities as a Driver of Firm Performance in the Retail Industry. AFRICAN JOURNAL OF APPLIED RESEARCH, [S. l.], v. 11, n. 1, p. 306–333, 2025. DOI: 10.26437/ajar.v11i1.850. Disponível em: https://ajaronline.com/index.php/AJAR/article/view/850. Acesso em: 9 jan. 2025.