Mtaturu, J. Z., and J. J. Mbailuka. “Product Differentiation and SME’s Market Participation: Implications For Tanzanian Agro Processing Industry”. AFRICAN JOURNAL OF APPLIED RESEARCH, vol. 6, no. 2, Nov. 2020, pp. 1-15, https://ajaronline.com/index.php/AJAR/article/view/368.