Impact of Reverse Logistics on Firm’s Survival in Kumasi: The Role of Organisational Culture
DOI:
https://doi.org/10.26437/ajar.v9i1.531Keywords:
Firm survival. organisational culture. reverse logistics. sustainable. Ghana.Abstract
Purpose: The study aimed to investigate the impact of reverse logistics on firms’ survival and the role of organizational culture. It ascertained the forms of reverse logistics practices adopted by the selected firms, and determined the effect of reverse logistics on organizational survival. It then assessed the influence of organizational culture on the relationship between reverse logistics and firms’ survival.
Design/Methodology/Approach: The researchers used an exploratory design with a structured questionnaire with a sample size of one hundred and fifty-one (151). Purposive and snowball sampling techniques were used to contact five (5) firms in Kumasi and descriptive statistics were employed to analyse the data. Regression analysis was employed to examine the relationship between organizational culture and the survival of firms in the context of reverse logistics.
Findings: The results show that remanufacturing, reusing, recycling, repackaging, redistribution, reselling, and repairing and reconditioning are some of the major forms of reverse logistics practiced in these firms. Also, reverse logistics have a positive effect on organizational survival. Again, the introduction of organizational culture depicted that variation in organizational survival depended more on organizational culture than reverse logistics.
Research Limitation: The organizational culture, business environment, and cultural dynamics in Ghana may differ from other countries or regions. Therefore, the results of this study should be interpreted within the Ghanaian context, and caution should be exercised when applying them to other contexts.
Practical Implications: The study recommended the adoption by firms to use reverse logistics activities in order to survive and pay more attention to organizational culture.
Social Implications: The study encourages Ghanaian firms to adopt more sustainable practices within their reverse logistics operations.
Originality/Value: The study connects the domains of reverse logistics and firm survival. This integration adds novelty by examining how the organizational culture's impact on reverse logistics practices ultimately contributes to the survival and long-term success of firms in Ghana.
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