An Assessment of Promoting Culinary Tourism in Ghana
DOI:
https://doi.org/10.26437/ajar.v10i1.743Keywords:
Culinary. diversity. hospitality. promoting. tourismAbstract
Purpose: Ghana's tourism and hospitality industry has been extensively researched over the past five decades, primarily focusing on culture and heritage tourism, nature and economic tourism, marketing, and service quality. The aim is to assess the potential of culinary tourism as a powerful tool for creating sustainable livelihood empowerment channels, offering a beacon of hope for the future.
Design/Methodology/Approach: The study was conducted with a rigorous qualitative research design and desk review approach, ensuring a comprehensive topic exploration. Published data and literature on the food tourism prospects of eight regions in Ghana were analysed. The gathered data was then subjected to content analysis, a common technique in qualitative research.
Research Limitation: The findings derived from the desk review may not be generalisable to other contexts, populations, or geographic areas due to the reliance on specific literature that may not capture all perspectives. This acknowledgement ensures that the audience is fully informed about the scope of the study.
Findings: The study exposes the stark reality that the culinary tourism market in Ghana, despite its significant potential, remains underdeveloped. This underscores the crucial need for strategic interventions and the active participation of all stakeholders in the industry's development.
Practical Implication: From a practical point of view, the Ghana Tourism Authority must show greater interest in developing the sector by organising regional and national food festivals annually. This effort must be publicised internationally to attract tourists interested in exploring Ghana's culinary diversity.
Social Implication: Culinary tourism promotes sustainable food production and consumption practices by emphasising local, seasonal, and environmentally friendly ingredients. This reduces tourism's carbon footprint and supports responsible consumption patterns.
Originality/Value: This study has revealed a significant research gap with practical implications. Thus, narratives on the potential of culinary tourism across eight regions in Ghana have known to have been provided practical actions towards enhancing culinary tourism in Ghana.
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