An Exploration of The Cultural Symbolism of Some Indigenous Cosmetic Hair Variants in The Dormaa Traditional Area, Ghana.

Authors

  • B. Quampah Sunyani Technical University, Sunyani, Ghana.

DOI:

https://doi.org/10.26437/ajar.v10i2.806

Keywords:

African. cosmetic.indigenous. unbraiding. variants

Abstract

Purpose: The usefulness of traditional cosmetic variants in enhancing good hair grooming and cultural development cannot be underestimated. This paper focused on the cultural symbolism of indigenous cosmetic hair variations among the people of the Dormaa Traditional Area in the Bono region of Ghana.

Design/Methodology/Approach: This paper used interpretivism, necessitating a limited sample size and inductive reasoning. It used purposive sampling techniques to select seventeen (17) respondents. In-depth interviews and observations were used to gather data. Interpretive analysis was employed for the study.

Findings: Some indigenous hair cosmetic variants include shea butter, charcoal, soot, aloe vera and coconut oil. They have undergone very little or no processing to extract the cosmetic product out of it. They signify physical, emotional and spiritual healing, protection and renewal. It unlocks spiritual gateways which have been locked for a very long time. It enhances reproductive health. It also promotes tourism. Modern factors swaying people from using Indigenous products in their original state include globalisation, conformation to current trends and convenience.

Research Limitation: This research unbraids the sacred by exploring the cultural symbolism of some indigenous cosmetic hair variants at the Dormaa Traditional Area in Ghana.

Practical implications: This research can provide inferences about the sacredness of indigenous cosmetics in Ghana and West Africa.

Social Implication: This study will assist traditional rulers and stakeholders in educating the public on the cultural benefits of indigenous cosmetics for present and future generations.

Originality/ Value: This study is based on reverence for and projecting cultural values to perpetuate African heritage.

Author Biography

B. Quampah, Sunyani Technical University, Sunyani, Ghana.

Dr. Bernice Quampah is a Leturer at the Department of Communication Studies, Faculty of Business and Management Studies, Sunyani Technical University, Sunyani, Ghana.

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Published

2024-12-27

How to Cite

Quampah, B. (2024). An Exploration of The Cultural Symbolism of Some Indigenous Cosmetic Hair Variants in The Dormaa Traditional Area, Ghana . AFRICAN JOURNAL OF APPLIED RESEARCH, 10(2), 258–282. https://doi.org/10.26437/ajar.v10i2.806